Dual Pricing Solutions
Save More Without Raising Prices
Dual pricing offers both a cash and credit price, letting you offset processing fees without increasing base prices. This transparent, legal-in-all-50-states approach protects your margins while giving customers more choice.
What is Dual Pricing?
Two Prices.
One Smart Strategy.
Dual pricing makes transactions simple and transparent by showing two prices for every item: one for customers paying with cash and another for those using a credit card. The small difference in the credit card price helps cover processing costs, allowing you to keep more of your hard-earned revenue without adding hidden surcharges or raising your base prices. With this clear approach, your customers see exactly what they are paying, while your business benefits from lower expenses and stronger profit margins.
Will You Lose Customers?
99% of Customers Don’t Even Ask
Data shows that 99.2% of customers never question the difference between cash and credit pricing. Those who prefer paying with credit cards typically continue to do so, and your cash-paying customers enjoy a discount. This proven model helps maintain loyalty while protecting your bottom line.
Proven Results
Keep Customers.
Cut Costs.
Merchants who switch from traditional credit card processing to APS’s dual pricing model see no drop in sales volume. Instead, they remove nearly all processing fees, saving thousands each year. With our patented platform, this system is legal and effective in all 50 states.
Risk-Free to Try
No Contracts. No Risk. Just Results.
Our simple month-to-month agreement lets you try dual pricing with zero long-term obligation. In just one billing cycle, you can see how much you’ll save and decide if it works for you. Most merchants see the benefits right away and never turn back.
Enter Your Current Monthly Values
Slide the bar or type to enter your current monthly card sales volume and see how much you could save.
Use the slider above or type your own amount directly into the field.
This is an estimate based on Square's pricing of 2.60% + $0.10 for a swiped sale and 3.5% + $0.15 for a keyed sale. The model assumes 10 transactions per day with swiping ¾ of sales and keying ¼ of sales.
